Promotional products are not just giveaways or freebies; they're powerful assets that can transform your marketing campaigns.With their longevity, ROI, and branding power, promotional products have the power to take your next campaign to the next level. In this comprehensive guide, we'll explore innovative ways to leverage promotional products, going beyond the traditional trade show giveaway approach. Discover how to infuse creativity into your campaigns and create memorable brand experiences that resonate with your audience.

 

Educational Workshops or Webinars:

If your business hosts workshops, webinars, or anything else of that sort: consider branded promotional materials. Things like branded notebooks, pens, or highlighters that enhance their learning experience during the workshop. Additionally, they will likely bring these items home with them and have them for months or years to come. 

 

Interactive Contests and Giveaways:

Develop engaging contests where participants share their experiences with your products on social media. The most creative posts could win exclusive promotional items, creating a buzz around your brand. Using a specific hashtag is an easy way to get these campaigns rolling and get the word out.


Product Bundles and Limited Editions:

Design product bundles including a limited edition promotional product that is in line with your normal product offerings. This creates a sense of exclusivity for those who are able to secure the item, encouraging customers to make a purchase to obtain the unique item. An example of this could be, if you sell journals, including a pack of branded custom pens to use with the journal that they purchase. 


Influencer Collaborations:

Partner with influencers whose values align with your brand. Provide them with custom promotional products to feature in their content. This gives your business the ability to leverage their credibility and audience, all while expanding your reach! In addition to having them create content, you can provide them with a “discount” code that allows their audience to receive a promotional product for free when they make a purchase. 


Themed Seasonal Campaigns:

Tailor promotional products to specific seasons or holidays, making them timely and relevant. For example, during the summer time, a branded beach towel. This way you’re appealing to the urgency of time passing, but also providing an item that is useful and celebrated during that time period. Another example may be during Christmas time, giving away a free ornament with your company’s logo with every order.


Surprise and Delight Campaigns:

Incorporate elements of surprise in your campaigns by sending unexpected promotional items to loyal customers or subscribers. This "surprise and delight" approach can create positive sentiment and word-of-mouth marketing. If you don’t want to send them out unexpectedly, you could include these items along with purchases. This would also appeal to the surprise and delight approach, giving the consumer something additional without any extra cost, enhancing their experience and perception of your company or brand. 

 

User-Generated Content Contests:

Host contests where customers share content featuring your products or services - with the reward being an exclusive promotional product or swag bag. This is a incredible approach for creating user generated content and buzz without having to outsource. Customers who already love your product or brand will spread the word naturally, and all you have to do is compensate the winner with a branded item of your choice! Remember to tailor the branded gift to align with your niche. 

 

Transform your marketing efforts by integrating these creative strategies with promotional products for a successful and fruitful brand campaign. Align these approaches with your brand identity and monitor their effectiveness. As you implement these tactics, be open to adjustments based on customer response. If your audience responds well to a certain type of campaign, consider implementing such a campaign on a scheduled basis. Elevate your brand, capture attention, and create lasting connections through the innovative use of promotional products. Here at EveryPromo, our account managers are skilled in the brainstorming stage of designing promotional products to appeal to certain campaigns and niches. Get in touch with the team, and see how EveryPromo can assure your next campaign is a success.